your no-nonsense guide to getting started with social media ads

your no-nonsense guide to getting started with social media ads

reader comments (18)

  1. aiming for results over time is my favorite. i see too many people jumping from bandwagon to bandwagon and stressing themselves out needlessly when results aren’t immediately overwhelming. but the world has never worked that way. moving it to the internet doesn’t magically change the rules.

    • great advice, michael! i definitely agree. people are still people, no matter the media 🙂

  2. one of the best tips in this article is “remember, facebook and twitter want your ads to do well”. i often forget this and try to tweak too soon, with everything. instead of using code that is given i try to tweak right away, custom has to be better, right!?

    great tip and one i need to implement once i get into ads!

    chris

    • thanks, chris! i’m like that, too — it’s hard to resist the temptation to mess with every little thing right away. but then you get overwhelmed, and that’s not what we want!

      of course, the default settings won’t work for everyone, and you should definitely play with them… just not first thing 😉 in my experience it’s much more likely that adjusting your creative and/or strategy will have a bigger impact than all those tiny little tweaks.

      best of luck getting started!

  3. i’ve tried a few facebook ads and it hasn’t really worked for me. one specific campaign was for selling t-shirts, which is pretty low-margin. i spent $150 on the ad, and sold 5 t-shirts. doh! seems like maybe the value is in acquiring followers in some cases, as most fb users don’t pull out their wallets and buy something.

    • starting out with ads can be discouraging! a lot of experts recommend setting aside $200-500 when you first start as a sort of “practice budget” — just like you would spend on a training course.

      some products can be really hard to sell on facebook, but i think with some practice you should be able to sell t-shirts! at this point, you’re probably ready to start looking at more technical articles — i usually recommend andrea vahl and jon loomer as good resources.

      thanks for reading!

  4. a very well written guide – certainly a good start. it would be good to see a follow-up article on creating an effective ad campaign and how different strategies can work for various goals. it can sometimes be difficult to get run an ad campaign that be more effective in terms of proving roi. thank you!

    • thanks, chirag! glad you found it useful. it’s true, it can take a lot of testing and practice to hit on campaigns that really work. we’ll see about those follow ups 😉

  5. wow loryn, this really was helpful! great job…

    for me, the most important thing is to keep the creative as direct and tidy as possible – as you state. in my eyes, creative that is too wordy or confusing will deter social media users, no matter how much capital you have invested into the ad campaign.

    looking forward to reading more of your work!

    • so glad you liked it, calum! yep, just like a headline, ad copy that’s misleading or unclear will almost always lead to low conversions. thanks for reading!

  6. hey,

    thanks for the amazing read!

    i always prefer facebook and twitter ads over google ads. social media is influencing a lot for more conversions.

    thanks again.

  7. my main source of traffic at this moment is organic traffic, doing pretty well with that, tried ppc not bad.

    when it comes to social media ads, i suck lol, i tried facebook ads, it was a pain in the ass just to be approved, when i was approved, clicks but no impressive results.

    i have learned a lot from this article, i think my problem is when i am about to launch the add i am too excited to launch it (with default settings)

    my ad won’t stand out in the newsfeed this way, therefore, will perform poorly
    thank you, loryn for the post!
    anis

  8. this is brilliant! i for one have wasted way too much money on facebook ads that was not set up properly and it is so frustrating when you don’t get the results you expected to see! i want to use some of these tips and try it again. see if i can have more success!! thanks for sharing!

  9. when it comes to social media, it is very useful in generating awareness and engagement but fails to drive conversions. the only thing i found useful for my business on facebook is lead ads. it really works!

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