7 deadly sins and 7 virtues of email marketing

7 deadly sins and 7 virtues of email marketing

reader comments (12)

  1. thank you, beth! this is a great synopsis. i’ll definitely be hanging on to this article for future reference. i still get so many emails that violate #4 — except from marketing experts 🙂

    • you’re welcome, sharon! and yes, #4 is easy to violate, because we often want to stuff everything we possibly can into every email message we send. but unfortunately, if we give people too many options, they’ll get overwhelmed and not do any of them. simple is almost always better.

  2. thanks for the guide beth.

    e-mail marketing is something which i’ve yet to truly master. the open rates on my e-mails were never too high and the click through rates much lower. this was with a monthly newsletter too so i wasn’t bombarding them.

    i wonder if the e-mail list is quite as valuable now as it was say 5-10 years ago. with social media now i would regard social media followers a bit like an e-mail list too. many people are wary of giving out e-mail addresses (me too) because of spam etc. so lots of people choose to follow on social media instead.

    • if anything, i think email lists are even more important now than they were 10 years ago. every study still says it’s the best (and most reliable) way to reach prospects and drive traffic to your site, so i still think it’s one of the best uses of your marketing time and energy.

  3. great post! i like that you included the statistic about mobile opens. it’s something i think most content marketers know intuitively, but seeing the number added a extra push to take it that much more seriously.

  4. great tips beth! one question i would like to ask is that you said emails should not be boring.. so sending simple text based email will also be boring? or is it necessary to always send html based email templates with images?

    • quite the opposite, richa – some studies actually show that under some circumstances, you can improve your click-through and open rates by using a plain text format.

      i was talking more about making sure your writing and your calls to action have some personality. boring emails (and boring subject lines) won’t get you the results you want, but you don’t have to create all the interest with your images and graphics.

  5. too much in one email and boring emails are common violations. but some of the marketers i subscribe to send out as many as 30 to 40 emails per month, so perhaps it is difficult to always have something exciting. on the other hand, cut the number in half and make them more interesting.

    • i think you could create a lot of excitement by sending out great content on a regular basis…hopefully the folks who are sending 30-40 emails a month are doing that!

  6. great tips beth, you made some great points here, and you give me some great ideas. it helps a lot, thanks for sharing, surely i will recommend this. 🙂

this article's comments are closed.