is it time to rebrand your business? watch for these 3 red flags

is it time to rebrand your business? watch for these 3 red flags

reader comments (12)

  1. these are great tips, pamela! the recommendations on email deliverability are especially useful. i’ll definitely bookmark this for when my clients make brand name changes.

    another reason i would suggest a brand name change is if your name gets confused with others in the market. if customers and prospects don’t know what your name means or are constantly confusing your business with another similar company, it might be time for a change. i see this regularly with companies that use acronyms that are completely meaningless.

    • that is a great additional tip, laura.

      even better is to avoid that issue in the first place by choosing a brand name that doesn’t have these issues. but we know that doesn’t always happen! sometimes the only solution is a rebrand.

      thanks for the comment. glad the email deliverability tips were helpful!

  2. life has changed, i have changed, and surely my work/brand will too. the end of the year is perfect for some reflection on all of that 🙂

  3. if possible, you have to make sure that your rebranding will have little effect to your existing customer. it may take a time before your new brand pick-up but it will get there.

    • very true, alexis. one thing you can do is to let your existing customers know that the change is coming well in advance. that way you don’t catch them by surprise.

  4. 10 years is a long time to have a brand. i know a lot of work went into it, but i think after a decade, at the very least a brand refresh is usually in order. thanks for providing these tips so the rest of us can benefit from your experience.

    • a refresh was in order, for sure. in this case, it was a pretty big pivot, too, but it had to be done. my brand wasn’t representing what i do — and that’s job #1!

      glad this was helpful, alison. 🙂

  5. pamela, this is exactly what happened to me in recent months! my prior brand was messy as i was attempting to reach more than one audience. i finally decided to rebrand under my name, focusing on what i love to do the most and clarifying my brand message.
    rebranding is most definitely a mental leap and probably the hardest of the hurdles.
    thanks for this inspiring post.

  6. pamela, this article is so timely in many ways. with the pandemic and its aftermath (well, continual presence) so many businesses are reevaluating their purpose and with that might mean a new brand to clearly state the new purpose and goals, and maybe clients.

    i appreciate the clearly outlined steps off how to do it and anyone in this boat will surely have the map for navigating the re-brand. thanks for sharing!

  7. pamela,

    absolutely love your article and talking about the multiple elephants in the room! as a business we’re comfortable helping clients rebrand, however, when it comes to our own branding, we’re always discussing the same issues over and over again.

    we’ve changed a lot over the years and only ever changed our brand three times in 24-years, despite adding a film production business to our core marketing offering. reading your article and watching your video has made me think that it’s time for a re-brand. really appreciate the time you’ve invested to share your wisdom!

    stuart

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