headline: the first line of copy on a page. the better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.
the real purpose of the copy on your page
on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. this is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
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