5 smart ways to use metaphors to create irresistible content

5 smart ways to use metaphors to create irresistible content

reader comments (28)

  1. another great post – i love the way you practice what you preach! one question though, are there any risks in picking metaphors that will only be meaningful to some sections of your readership? basketball analogies for example are a bit wasted on most people on this side of the atlantic… but i guess there are lots of readers who just aren’t that into sport anyway. are there any metaphors you’d suggest writers steer clear of?

    joanna

  2. >fortuitous coincidence
    lol – i can’t do much anymore without being called out for linkbaiting 🙂

    i actually read that post shortly after writing it. very nice piece – metaphors really go a long ways sometimes. i just wanted to somehow incorporate the awesomeness of the pistons into a post actually. i had thought about it during the last game, but it came out as i was watching chauncey and crew throttle the bulls again last night.

    >assuming the detroit pistons will be this year’s nba champions

    i will be sure to have the last laugh on this one:)

    glad you enjoyed the piece. it was a fun one to write.

    it’s gonna be even more fun to see all the disbelievers silenced in a month:)

  3. this is a great post.

    it’s very much like creating a “hook” or theme in sales copy.

    if you capture the right theme it can grab your reader’s attention and hold it.

  4. loving the series.

    one question, how or where do you find your metaphors? what creative techniques do you use?

    sorry i guess that’s two questions. hope i’m not over the limit. 🙂

  5. i would also share joanna’s question. i know my wife (who is chinese) would have a hard time understanding much of what i write (not just metaphors) because she is not as familiar with our culture.
    and yes, we have a lot of those “east meet west” moments. 🙂

  6. what a great post! i surely do hope i could use this for my own blog but its rather difficult to do so…

  7. just wanted to say thanks for mentioning me and my book “metaphorically selling: how to use the magic of metaphors to sell, persuade & explain anything to anyone.” people don’t realize that the casual metaphors we use with friends (that’s a trainwreck waiting to happen) can be used strategically and with tremendous results in high stakes communications/sales. happy to have discovered copyblogger and am signing up today. anne miller

  8. hey anne, thanks for stopping by!

    anne’s book is wonderful, and goes into so much more depth than i could ever cover here. i recommend it whole heartedly.

  9. thanks brian for another great & thought-provoking post. great blog & a cracking call to action!
    cheers, mikey

  10. hi, very interesting post. as a copywriter myself, i never really thought about how i was writing. i’m going to try writing with some metaphors on purpose now. i’m sure i’ve done it in the past, but like i said, i hadn’t paid much attention.

    thanks for the idea!

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