here’s how to find the right mix and fine-tune your offer

here’s how to find the right mix and fine-tune your offer

reader comments (28)

  1. converting cold traffic into paying clients is an art i wish to master. having cold feet about trying to wade into uncharted territories has held me back numerous times. now that i am ankle deep in the water getting some cold traffic to my sites, i wish to try to convert them into an engaged community and may be monetise it in the long run.

    thanks for your suggestions and for sharing your experience. surely helps to know someone has been there and done that!

    • hi lawrence, i totally get the fear of wading into uncharted territory. here’s the thing: you can’t get right something you never start. and the first time you put something out there, it won’t be perfect. so when you accept that it’s going to be messy, it becomes a heck of a lot easier.

      if you’re looking to get started on engaging your cold traffic, my suggestion is to begin with email marketing, so you can start to speak with your website visitors on a 1:1 basis. their feedback will help you determine what to do next.

    • thanks daniel, i appreciate it! i’m looking forward to meeting you in-person and hearing more about your experience in latin american markets.

  2. great content, as someone that used genesis in my design company that i am launching, i am always interested in what product pairings are working for others.

  3. i love how you started with a solid roadmap, but weren’t afraid to experiment, gather feedback, and shift direction as necessary. big goals and small steps. nice combination.

    thank you for sharing and widening the path a bit for the rest of us on the same journey.

    • great insight lori. small steps and pivots are key to success. because really, the initial roadmap is just a hypothesis. you have to react and adjust as you test it.

  4. oh, the cold audience finicky beast! i liked your approach of seeing who is the best fit by giving them a lot of information out the gate. i’ve always wondered if too many emails is a turnoff but you’re right, it lets you know right away if people love you or not! thanks for all the helpful information!

  5. great information! i am interested in the rainmaker system and what particular features you felt were most useful in converting cold leads? this is an area we and our clients struggle with daily. your outline of the process is compelling; your feedback would be appreciated.

    travis

    • travis, so i actually rely on systems outside of rainmaker to generate and nurture leads…facebook ads, a private facebook group, webinars run through gotowebinar, and email marketing run through drip.

      the rainmaker platform serves as our delivery platform for all paid educational programs. we’re able to:

      1) drip educational content in modules, using a combination of video content + downloadable pdfs;
      2) allow members to ask questions via the community forums;
      3) integrate intercom.io for live 1:1 chat support (although admittedly, this integration isn’t totally dialed in yet); and
      4) accept payment via the stripe integration, prior to allowing students access to paid programs.

      long story short, i use rainmaker as a way of getting our product in the hands of our students, rather than as a lead-generation tool. that being said, i’m sure pamela has some ideas for you in this regard.

  6. thanks pamela for featuring lauren! this is such a great article. i’ve had first hand experience with lauren as i’m in one of her online programs. i can tell you she is a rockstar and would highly recommend any of her training courses!

  7. great article! i’m a front end developer for several years now, currently taking my first steps in marketing and landed my first job in the field several weeks ago as a digital marketer.

    your words convinced me i’m on the right path, even if it seems daunting at first.

    thank you very much lauren.
    all the best.

    • idan, if you combine marketing with your development background, you’ll be a force to be reckoned with! while marketing may seem overwhelming, it’s a lot like development. as someone already well-versed in uncertainty and problem-solving, you’ll find it’s a similar animal…just a different language.

      and most importantly, congratulations on landing your first digital marketing job!

  8. pamela,

    i can see that you help companies with facebook promotions as well. although i never personally tried a smo agency, but i did try my hands on fb paid promotions myself. the main problem i faced was a huge increase in “fake likes” from spam accounts and hence “zero conversions”. how do you filter these out and make sure that your promotions are mainly being targeted to the real audience?

    thanks,
    sai

    • sai, pamela may have a different take than me, but here are my two cents:

      (1) check your ad targeting. this is frequently where many make mistakes by going too broad. also, i recommend starting your facebook ad process by targeting warm traffic first (retargeting website visitors and your email list). once you dial in your funnel with warm traffic, it’s more likely to convert cold traffic when you expand your campaign targeting.

      (2) check your ad copy and creatives. do they resonate with your ideal customer? if not, it doesn’t matter where you place your ads, they won’t convert. also, consider starting slow, don’t ask for the purchase right away. advertise a lead magnet, get the facebook user’s email address, and nurture the lead via email. then, after they’ve gone through a follow-up sequence and you’ve given a lot of value, ask for the purchase.

      if you’re going to work with an agency on your facebook ads, make sure they help you beyond just the campaign set up. while the setup is important, there’s a whole marketing ecosystem that has to work in tandem with your ads…your emails, your offer, your landing page, etc.

  9. hi there pamela,

    this post is just so awesome. i read it, but saved for bookmarks because it really gives me more attitude on the internet world. keep up the good work.

    cheers, clay smith.

  10. hi, pamela! i met you through debbie hodge at teach what you do and signed on for your helps as well as lauren’s. i’ve learned so much from lauren! after reading this article, i now know that i need to enlist more of lauren’s help in growing my business. thanks for letting us hear from lauren today so we now understand the full scope of what she’s capable of doing for us. thanks, pamela and lauren!

  11. hi laura,

    thank you for sharing this insider information about your marketing strategies.

    could you tell me if your private facebook group is free to join? you seem to be giving away tons of value there (and your free time with 1:1 support) and am really curious how you can manage this if you do it for free. the final ask must be naturally very pricey.

    thank you,
    attila

    • attila, yes our private facebook community is free to join. as a marketing effort designed to nurture new email subscribers, it’s a great way to engage our list.

      to play devil’s advocate, if we didn’t provide any value, why would anyone stick around? this philosophy can be applied to any content you create…whether intended for email, a blog, webinars, lead magnets, etc.

      before you can ask for a sale, no matter how high or low the price is, it’s imperative you win the trust and confidence of a lead first.

  12. note to self: must remember the *rainmaker platform*.

    i seriously love lauren’s content & the value she gives to her peeps in her emails (obviously i’m one of them ;)).

    i’ve learned so much in the *emails that generate* program. i’m so glad lauren was there when i needed her most. in fact, i didn’t even know what i needed at the time …

    thanks to lauren, i figured it all out. she’s a rising star. always 100% committed to her clients, giving help, support, insight, & encouragement. without her i wouldn’t be where i am today (wouldn’t even know what “chimpmonkey” is, aka *mailchimp*).

  13. hi lauren
    a really good insight in how you got everything off the ground. as a new business owner the world of social media is vast but i know it is something that i am actively trying to tap in to.

    i started my business for very similar reasons, to help sme and start-ups engage in good design at a price they can can afford to help promote their business effectively and to gain the freedom of working for yourself.

    you have such a strong strategy and vision of where you are going. thank you for sharing that and thank you for letting me be part of your facebook group.

    lisa

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