how to create digital products (that people actually want)

how to create digital products (that people actually want)

reader comments (5)

  1. thanks for the tips! i recently sold my 13 year old lifestyle blog (for 6 figures … yay!). and now i’m starting from scratch again with a few blog. i really want to do things right/better from the start this time around. i don’t want to put all my eggs in the ad revenue or sponsored content basket. i really need to create a digital product that will help teach people what i did to build a business from scratch and then sell it for 6 figures. i was great at pitching brands, and getting big partnerships with brands. just trying to figure out how to create a digital product based on that.

    rachel

  2. having spent many years working with digital products, this is a great article that breaks down the nuances of this area. great work.

  3. this is an extremely comprehensive article and i think it’s valuable you talk about not only the “exciting” stuff around creation + selling, but also the “less sexy” stuff about promotion + seo.

    i created a low-cost digital product and got so caught up in the excitement of bring all the pieces together – i completely forgot to do the boring stuff like seo and missed a lot of opportunities until i re-traced my steps.

    it’s also worth seeing if you can submit your product to appsumo who allow creators to sell their work on their platform – they have a huge client base so it’s well worth tapping in to that.

    • all of that excitement around creation can certainly lead to disappointment if you don’t follow through with an effective promotion strategy.

      we’ve all been there! you learn a lot from it. 🙂

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