overcome this common marketing mistake that makes you want to quit

overcome this common marketing mistake that makes you want to quit

reader comments (4)

  1. i found that for many bloggers [who are blogging about some kind of personal problem usually], the ideal audience is someone like themselves.

    you also need to figure out who your target audience definitely is not. in my niche “making money online” there are a lot of people promising that you can earn 6-figures if you do x and y. that is a lie and i’ve decided that people who want quick results without putting in work is not my target audience.

  2. this is such a helpful description of and guide to, identifying and getting to know your avatar. you’ve really boiled down the what, the why, and the how. i admit i have, from time to time, set out to write without focusing on my ideal customer first. but i think this post will stick with me for a long time, reminding me to keep my avatar front and center.

  3. i have been blogging for a long time now and content creation is a daunting task but i now break everything down to small bitesize sections and with a bit of knowledge on your readership you suddenly find that you have too much to write about.

  4. great article! when you speak about the ideal customers, that remenbers me the definition of buyer personas. buyer personas help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs.

    that may sound like a no-brainer, but it isn’t as simple as it sounds.

    if you really pay attention to the way companies present themselves, you’ll begin to notice that many of them start by talking about what they do – not, what the customer needs.

    this puts them at odds with the way people make decisions.

    when choosing a product or service, people naturally gravitate toward businesses they know and trust. and, the best way to build trust is to show genuine understanding and concern for the other person – in this case, your customers.

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