build landing pages that convert with these 3 smart steps

build landing pages that convert with these 3 smart steps

reader comments (15)

  1. very insightful.

    testing is crucial and can save a lot of money, especially if you are using services like adwords. copy has to be spot on. other factors such as bounce rate, page views and time on site contribute to a healthy site – as does page speed.

    case study downloaded – must read!

  2. nice post, building a good landing page is always hard and there is a lot of try before finding the good one, even so, i always recommend to keep trying new things, split testing all the time to build a new and more powerful landing page.

    i also agree with you about showing how your offer will help the client, that’s the most important thing, they are looking for a product to help them.

  3. great source of information beth. aside from these three steps, let’s consider the quality of the blueprints. it should be done as a user-friendly too. good to know all these tips. thanks.

  4. like others here, i highly recommend split-testing everything.

    on another note, i would like to mention the importance of congruency between your ad and landing page. people click ads for a reason and if the landing page is not similar to what your ad says, conversions will likely drop.

    thanks,
    edvin

  5. split testing is always best. it might take a while to build a successful landing page but your tips will definitely make the process easier. thanks!

  6. i like all of the ideas presented here, no argument. here’s the thing though: for solo entrepreneurs such as myself, simply getting a landing page out there requires a huge amount of time and effort (all of it worthy, don’t get me wrong). i’ve got three or four landing pages on my own site. that being said, going back and designing multiple versions of pages, split-testing, it’s a massive time investment (considering we’re also writing blog updates, selling, hosting courses, doing taxes, not doing taxes err). if you were to split test two or three basic things, what would you suggest?
    thanks! appreciate the great articles.
    brent

    • i get it, brent! i know creating landing pages can be labor intensive, depending on what platform you’re using.

      i would actually start with simply split testing two different headlines. that’s often a place where you can make a big difference without having to redesign your whole page. after that, try different calls to action or button text. check out joanna wiebe’s post about buttons to get some ideas.

  7. excellent post beth! could not agree more with brent. more often than not that is the challenge we come across presented by solo entrepreneurs and small business owners. focus on those 2 parameters would alone go a long way to make a difference.

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