how to avoid using cringeworthy stock photo images in your content

how to avoid using cringeworthy stock photo images in your content

reader comments (13)

  1. wonderful writeup pamela.

    one thing i felt so embarrassing so far that – the stock photos (free or paid, both). i found my images have been used hundreds of similar niche websites.

    what do you think about what the visitors might be thinking who is from same (niche) industry about those images?

    • shamim, it’s a real problem.

      this is one reason i teach a technique for customizing images so you can make them unique to your business. by the time you add color, text, and your logo, the photo becomes your own unique creation.

      i call them “signature branded images” for that reason!

  2. my favorite subgenre of cheesy stock image is “women eating salad and laughing.”

    i mean, i actually really like salad, but i just don’t get that big a chuckle out of it. 😉

    • “woman eating salad and laughing while sitting on a beach in a cocktail dress at sunset.”

      pretty sure there’s a whole category for this kind of image. yikes!

  3. excellent piece!

    #2 is my pet peeve! it’s really a symptom of #1. by far the worst offender is a “customer service” or similar piece that uses a stock photo with a model wearing a headset.

    photography is about capturing a moment/emotion in time and posed photos are overly staged to the point of unbelievable and thus inauthentic.

    i wonder if this overly posed imagery came out of companies wanting to appear neutral but at the same time, trying to convey a sense of “fun”? sorry corporate suits, you can’t fake authenticity.

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