aaron orendorff is the vp of marketing at common thread collective, an ecommerce growth agency helping dtc brands scale beyond $2m-$30m. previously, he served as editor in chief of shopify plus; his work has appeared on the new york times, forbes, mashable, business insider, and more. if you’d like to connect with aaron, reach out via social — he’s a sucker for dms about 2022世界杯12强赛程, bunnies, and rejection.